responsibilities   postcard design email newsletter web graphics production design
       
     
  the challenge   People of Mercy is a quarterly appeal campaign by Mercy Housing Inc. At the end of the year, they send a printed postcard to all of that year’s donors to say thank you. The postcard is followed by an email newsletter directing users
       
     
  solution one   In an effort to engage these donors with real resident stories, we used the images of Mercy Housing residents who have benefited directly from donations and sponsorships throughout the last year. We used this design for print, digita
       
     
MHPOM-14.jpg
       
     
  responsibilities   postcard design email newsletter web graphics production design
       
     

responsibilities

postcard design
email newsletter
web graphics
production design

  the challenge   People of Mercy is a quarterly appeal campaign by Mercy Housing Inc. At the end of the year, they send a printed postcard to all of that year’s donors to say thank you. The postcard is followed by an email newsletter directing users
       
     

the challenge

People of Mercy is a quarterly appeal campaign by Mercy Housing Inc. At the end of the year, they send a printed postcard to all of that year’s donors to say thank you. The postcard is followed by an email newsletter directing users to a webpage with more information and links to donate again. The art direction was to use the People of Mercy appeal design to create the Thank You campaign.

  solution one   In an effort to engage these donors with real resident stories, we used the images of Mercy Housing residents who have benefited directly from donations and sponsorships throughout the last year. We used this design for print, digita
       
     

solution one

In an effort to engage these donors with real resident stories, we used the images of Mercy Housing residents who have benefited directly from donations and sponsorships throughout the last year. We used this design for print, digital, and web elements.

MHPOM-14.jpg