art direction
brand identity
collateral
web design
copywriting
In June 2025, 5280 launched a new product offering, 5280 Travel Club. Offered to readers and subscribers of 5280, this product functioned as a travel agency with a third-party company that booked spots on guided trips across the world. As lead designer on this project, I answered the question: How do we share trip + booking info so that users actually purchase the product? Then, How can we promote this product so that we have 10 bookings by the end of 2025?
Design a web package for 5280.com that clearly shares all trips available, detailed itineraries, and FAQs. Each trip page features a prominently displayed “Book Here” button, then another button at the end of the user’s page flow to create ease of purchase.
Establish a brand identity that generates trust and interest. The 5280 logo and location icon create brand equity and user comprehension of the product.
At time of publication, we were on track to book 10 trips by the end of the quarter!