responsibilities art direction brand/event identity collateral web design event signage + wayfinding design
       
     
the challenge create a design concept and art direct/produce all marketing and live event assets for 5280 top of the town, 5280’s largest event of the year. this even hosts around 1,000 people to celebrate the best stuff in Denver. after being giv
       
     
solution one create a cohesive brand that brought together all elements from the moodboard to every touchpoint with readers and event-goers. i produced all of the following: print design - full page and spread print ads, postcard invitations digi
       
     
solution two after creating a style guide for the event brand, I used typography, brand elements, and patterns to create an immersive experience for our event go-ers that kept them engaged and informed.
       
     
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responsibilities art direction brand/event identity collateral web design event signage + wayfinding design
       
     
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responsibilities
art direction
brand/event identity
collateral
web design
event signage + wayfinding design

the challenge create a design concept and art direct/produce all marketing and live event assets for 5280 top of the town, 5280’s largest event of the year. this even hosts around 1,000 people to celebrate the best stuff in Denver. after being giv
       
     
+

the challenge
create a design concept and art direct/produce all marketing and live event assets for 5280 top of the town, 5280’s largest event of the year. this even hosts around 1,000 people to celebrate the best stuff in Denver. after being given this moodboard from the marketing department, I designed all brand elements, logo, and style guide before moving to production.

solution one create a cohesive brand that brought together all elements from the moodboard to every touchpoint with readers and event-goers. i produced all of the following: print design - full page and spread print ads, postcard invitations digi
       
     
+

solution one
create a cohesive brand that brought together all elements from the moodboard to every touchpoint with readers and event-goers. i produced all of the following:

print design - full page and spread print ads, postcard invitations
digital design - microsite, emails, popups, display ads, social, and more
event design - wayfinding signage, decor throughout event, menu signage, and more

solution two after creating a style guide for the event brand, I used typography, brand elements, and patterns to create an immersive experience for our event go-ers that kept them engaged and informed.
       
     
+

solution two
after creating a style guide for the event brand, I used typography, brand elements, and patterns to create an immersive experience for our event go-ers that kept them engaged and informed.

018-From-the-Hip-Photo.webp
       
     
+
023-From-the-Hip-Photo.webp
       
     
+