I created this Instagram filter using Spark AR for the 5280 Top of the Town Virtual Event in July 2020. Since it was posted, the filter has seen 16.7K impressions, 5.8K opens, and 601 posted captures. During the live broadcast, viewers took photos using the filter with the #TOTT hashtag and then 5280 put together a collage of all of the viewers, so they could see themselves on the broadcast.